Süel x Women
Irrespective of prevailing trends, I find joy in collaborating with everyday women. My focus isn’t solely on achieving perfection; rather, I embrace the inherent beauty in everyone. My goal is to accentuate this beauty to the fullest extent possible. I empower and instill self-confidence in individuals who represent my brand, a synergy reinforced by our distinctive colors and shapes, regardless of external opinions.
Two particularly cherished compliments revolve around the palpable love embedded in my garments and the vibrant energy resonating in each piece. It holds true, reflecting my own vivacious personality.
Our brand, established in 1992, first featured my image in leaflets back in 1998. Despite my initial hesitation, my mother’s insistence prevailed, and the resulting photo series was well-received for its endearing charm.
Since then, our commitment to open communication has been unwavering. We firmly believe that a brand has the power to shape the taste of its customers.
Süel for inspiring women
Our spring program which has been taking place for years invites women to apply for the title of the Süel ambassador. Independently of their age, weight, size, complexion, hair or eyes. We evaluated only their application and 5 independent jury members voted for the three super girls who can spin up the world and their energy is filling up others in their own environment. We have photographed a Nia instructor, a jewel designer, a mother of three kids and you adored all their photos! I guess it was because you felt they were somehow similar to you as real women are like that and as the inspiring vibe is hidden in all of us it just needs to be triggered. In 2018 we enhanced our concept as it was time to start teamwork and cooperation so instead of individual applications we place more emphasis on common support…
Friendspiration
We all keep following celebrities and bloggers, the virtual columns of different community surfaces, we are daydreaming of things, which might not be so ‘shiny’ in reality, while real superwomen do exist among us, however, they are never spotted. It should come to an end and I think those women should be honored who really deserve that and who do something for their community and who we can be proud of. We shouldn’t be waiting for some glamorous award giving or program, but we should simply introduce them on our community pages. How much easier life would be if we supported each other and were proud of each other’s success, if we could appreciate each other’s hard work behind that Let us women be each other’s supporters and real associates!– as our announcement called for in 2018. As a result of that, friends were nominating each other in a chain and making confessions emotionally to me that they had never thought they were seen as special by others. No wonder they were surprised as we don’t really like paying compliments to each other, we don’t give positive feedback to one another, what’s more we tend to spot the negative things and the good ones are always taken for granted. Last year 8 ‘friendspiration’ nominees, all very different characters from the female lawyers to the creator of an escape room stood in front of Süel’s cameras and this program is to be continued!
https://paradi.online/suel-friendspiration-szuperhosnok-koztunk-elnek/
https://asalon.hu/hu/news/superwoman-a-baratnom-friendspiration-suel-modra_1562
Süel fans
We reserve exclusive publication in the form of Süel Saturday posts for our biggest supporters, our regular and long time VIP customers where we show their creative and oftentimes surprising takes on Süel garments. It is a source of inspiration for everyone and through our posts all of our community has a chance to get to know them. Sometimes our VIP members surprise even us with their fantastic ideas and bold solutions, and we are proud of them and grateful for their support. We appreciate everyone who wears our knit pieces as we would like if everyone had a Süel in their wardrobe. A knit garment that matches their style and color preferences, a piece that they love, feel comfortable in.
#thethreadthatunitesus
You can find inspiring women not only on our Facebook pages but on our Community page : https://suel.hu/en/community/
Süel entrepreneurs
In 2022 we presented to you 12 amazing business women from different professions who told us about their challenges, their goals and achievements. From an overwhelming 100 candidates we chose the 12 most inspiring. It was a tough job. A lot of super women have been present in our community and on our social media pages, ranging from solar panel developers, creators of vegan materials to artisans and jewelers, even women in the sleeping pillow and the beauty industry. It is an honor to have these women as our supporters and to be able to work with them and share their stories.
What does the future of Süel entrepreneurs look like?
As time goes on the web of Süel women in Hungary broadens and reaches over borders, creating an international community that we are proud of. This is the result of our social media presence and our followers’ and customers’ engagement and love.
The thread that unites us is our initiative to further build our community all over the world in 2022.