The Süel brand was established over 20 years ago and it is well-known around Central-Europe for its high quality and “fully fashioned” knitted garments for women, and for the unique colour palette. The brand is a vertically integrated; design, production and sales are all done in-house in Hungary.
Previously the focus was on wholesale distribution, Süel has numerous retailers in Hungary and Slovakia, while the supporting pillars of the business are the brandstores around Hungary.
In 2011 the brand opened its own flagship store in the heart of the Hungarian capital, occupying a 300 sqm prime commercial space on Fashion Street Budapest, focusing on this unique field of fashion throughout the whole year. This was followed by the opening of two new retail stores, one in the designer zone of ARKAD Budapest (2013) and the another, the latest Süel rainbow store, which is located in MAMMUT shopping mall (2014).