About Us

“I offer femininity, freedom and girlpower. Through vibrant and really lively colours, chainmail like knitwear or cozy wools we emphasize both the soft and strong side of real women. My knits help to be proud of your body, be more feminine, enjoy compliments and be alive.” Zsuzsi Csillag


Süel facts:

  • Established in 1992
  • Designed and crafted in Hungary
  • Designer: Zsuzsi Csillag
  • Family enterprise
  • Süel is a fantasy name
  • Knitwear experts
  • More than 165 colours
  • Sustainable fashion
  • Designer who embraces real women

The Süel brand was established over 20 years ago and it is well-known around Central-Europe for its high quality and “fully fashioned” knitted garments for women, and for the unique colour palette. The brand is a vertically integrated; design, production and sales are all done in-house in Hungary.

Previously the focus was on wholesale distribution, Süel has numerous retailers in Hungary and Slovakia, while the supporting pillars of the business are the brandstores around Hungary.

In 2011 the brand opened its own flagship store in the heart of the Hungarian capital, occupying a 300 sqm prime commercial space on Fashion Street Budapest, focusing on this unique field of fashion throughout the whole year. This was followed by the opening of two new retail stores, one in the designer zone of ARKAD Budapest (2013) and the another, the latest Süel rainbow store, which is located in MAMMUT shopping mall (2014).


1052 Budapest, Deák Ferenc u. 17.

SÜEL Brandstore - MAMMUT I.

1024 Budapest, Lövőház u. 2.-6. P/020

SÜEL Wholesale - TREND2

(shop 1081) 2040 Budaörs, Gyár utca 2.

SÜEL Summer Store

8360 Keszthely, Kossuth Lajos u. 15-17.

Süel for Women, Süel with Women

Besides producing high quality knitwear the main goal of Süel is to help women feel themselves alive, happy and confident in every aspect of their lives. Since 2013, as part of the annual Inspiring Women project the brand chooses everyday faces for the spring campaign from among its own fans. The Süel inspiring woman is someone who holds her own in several aspects for her life, who is positive, energetic and inspires her environment with her continuous self-development.

The next step in Süel CSR was the Charity Warehouse Fair on the International Day for the Elimination of Violence against Women. In 2014 and 2015 the whole turnover of the warehouse sale was donated to the Hungarian Association for Protecting Women’s Rights (PATENT). The brand plans to donate the income of its annual warehouse clearing to different organizations working on protecting and helping women every year.


For more information contact the super cute Süel team: info@suel.hu

or directly the designer Zsuzsi Csillag: zsuzsi@suel.hu and linkedin